Services
Data Building
Data Building
DATA BUILDING SERVICES & DATA VALIDATION FOR MARKETING & LEAD GENERATION
Dirty data wastes time and money, causing inefficiency and slower sales, marketing, and lead generation. Regular, accurate, and legal data management boosts the chances of generating profitable new business.
Regular database cleaning and validation are crucial for effective business development. Accurate data is essential for successful outbound marketing and telemarketing campaigns, whether using LinkedIn or Google for lead generation.
Accurate Data Building for Marketing Effectiveness
Tetra Crystals offers a range of quality one-off or regular data building services in addition to data cleaning & data validation. These are tailored to your requirements so you can be sure that Tetra Crystals data building services are the solution to all your marketing data issues.
- Gathering consent – informed and unambiguous consent is increasingly required for marketing. We can gather consent using recorded calls and date and time stamped information
- List Building — generate a bespoke list of prime targets through any combination of list gathering, online research and phone validation
- List Validation — the only effective way to update business data is to telephone each record. Using telemarketing research to add or validate contact names, phone numbers, addresses, email addresses on your current marketing lists.
- Data Cleansing — using a variety of processes to clean your data to ensure consistency, uniformity, uniqueness (de-duplication) of your data
- Opt-out screening — against the telephone and mailing preference services to meet your legal responsibilities and prevent you falling foul of legislation
- List Purchase — List sourcing through quality list providers and brokers
Data Building Services
Our data building services will ensure that your internal staff resources can focus on what they do best, that’s winning new business.
OUR DATA BUILDING SERVICES INCLUDE:
- Prospect data building to target new markets
- Customer database validation to ensure that your CRM system is up to date with the right decision-makers
- Removing gone-aways so you don’t waste money and valuable time targeting the wrong people
- Updating contact details and adding missing data such as email addresses and LinkedIn profiles for multi-channel targeting
Maintaining up-to-date B2B data is challenging due to constant organizational changes. Ensuring data quality and integrity is a full-time task. If employees don’t update systems accurately, your data can quickly become worthless without you realizing it.
POOR DATA IS THE MAIN REASON WHY SALES LEAD GENERATION FAILS TO DELIVER
Sending expensive direct mail, making calls, or emailing the wrong prospects is highly frustrating. However, many prospect databases are inherently inaccurate, and efforts to keep data up-to-date often fail due to lack of attention.
DATA BUILDING SOLUTIONS
Whatever your target market and decision maker, TETRA CRYSTALS will build you a shiny fresh new list that you can market to immediately.
A BESPOKE METHODOLOGY TO BUILD TARGET LISTS
We deploy a bespoke methodology and use a variety of online sources to gather up to date contact information that is usually delivered to you in 7-10 days.
Accurate and legally compliant contact information that we build specifically for your b2b data project includes:
- Name and address
- Targeted decision maker job role
- Phone number (including direct number where available)
- Email address (personal and derived)
- LinkedIn profile so that you can connect and engage
MAXIMISE REVENUE WITH EFFECTIVE DATA BUILDING SERVICES
Data building should never be a one-off exercise. It’s an ongoing challenge. It’s a task that you should devote time to every day in your business. Data building and data validation should be the heartbeat of your marketing efforts. The better your prospect and customer data, the more likely you are to identify and win new customers for your business, retain current customers and to ensure that existing clients spend more on your products and services.
Regardless of your chosen method of marketing, without a robust database, your lead generation activities won’t hit their target and will fall on deaf ears. Effective email marketing, telemarketing, direct mail or LinkedIn marketing, can’t happen when you don’t get the right message to the right audience. So, make sure you give Tetra Crystals a call if you need data building services to bolster your business development.
DATA BUILDING SERVICES FOR AUDIENCE TARGETING
Often, the focus for data building is on new prospecting targets. Yet, with frequent changes in management contacts within your customer base, how confident are you that you have the right contacts? Buyers come and go. For customers that perhaps buy from you infrequently, a new buyer may not have any relationship with your business. It’s crucial, therefore, to keep on top of changes so that you don’t risk losing valuable business opportunities.
Our data building services can make the difference between the success and failure of your lead generation and customer care activities. Whether you want to reduce customer attrition, maximise revenue per customer through product launches, cross-sell and up-sell or laser target new markets, accurate data will maximise the effectiveness of your efforts.
FREQUENTLY ASKED QUESTIONS ABOUT OUR DATA BUILDING SERVICES
Unlike typical data brokers who resell the same data, Tetra Crystal creates custom B2B databases tailored to each client’s specific needs. We use a combination of desk research, advanced AI tools, LinkedIn Sales Navigator, and direct telemarketing to identify and engage the right decision-makers. This approach ensures that the data you receive is accurate and aligned with your business objectives.
While not all B2B data builds require contacting target organizations, many data needs involve hard-to-reach decision-makers not listed by typical brokers. At Tetra Crystal, we combine custom data building with telemarketing to enhance your campaign effectiveness. This approach refines your B2B database for generating qualified sales leads. We also offer email verification and CTPS opt-out compliance checks, providing a comprehensive solution to improve the reach and responsiveness of your B2B marketing efforts.
Creating a custom B2B database with Tetra Crystal improves targeting accuracy and conversion rates, enhancing marketing and sales efforts. This tailored approach streamlines development, reduces wastage, and makes campaigns more cost-effective. While no data set is perfect, a bespoke database supports smoother and more successful business development.
Yes, the data provided by Tetra Crystal is compliant with GDPR regulations. We use ‘legitimate interest’ as a valid lawful basis for processing personal data, ensuring that our data collection methods meet legal standards. While we can perform a legitimate interest impact assessment (LIA) for clients, using our form, we strongly recommend that they conduct their own LIA prior to launching marketing campaigns and seek appropriate legal advice to ensure full compliance.