Services
Data Services
DATA SERVICES – ACCURATE DATA FOR YOUR B2B MARKETING FOR YOUR MARKETING NEEDS
Data isn’t the most exciting aspect of business development for most marketers. It isn’t as enticing as designing a new website or brochure or planning campaigns. But data, especially high-quality B2B data, is the lifeblood of most lead generation and marketing activity. Without up-to-date data, most campaigns will fail to deliver. That’s where data services, particularly tailored for B2B, can add significant value to your lead generation efforts.
Whether it’s a bespoke data research project to build a fresh marketing list, data validation for out-of-date records sitting within your CRM system, or a data cleaning exercise, we can help.
We also work with external data broker experts to build the most reliable lists at the best cost.
Start at just $8.49/hr.
A Range of Data Services to Suit your Needs
These include:
- Bespoke marketing list building – We scour the web including LinkedIn, online directories and other sources to build targeted lists that are often not found through other sources
- Data Enrichment – Often internal databases lack accurate data and there are missing fields such as names, job roles, phone numbers and email addresses. We can append the relevant information to ensure your data is accurate for B2B marketing.
- Data Cleaning– To ensure that you have a database that delivers high response rates whatever channel you select for your marketing
- Phone list cleaning– We make outbound calls to validate your customer database so that you have accurate information such as the right decision-makers, correct phone numbers and updated email addresses
DATA SERVICES TO BOOST MARKETING ROI
It’s impossible to achieve a return on your marketing investment if you’re targeting the wrong people. GSA can improve the quality of your prospect and customer data with crucial information for better targeting. This means that we:
- Maximise the quality of your B2B sales leads
- Ensure that your marketing campaigns are more targeted and relevant
- mprove revenue and ROI
- Ensure reduced time and money wastage within your campaigns and internal team
Without intelligent B2B data, you can’t run intelligent B2B marketing campaigns. Whether you need to build a fresh prospect list from scratch, validate a customer database, or build market, reseller, or customer insight for better decision-making through profiling a database of targets, we can help enhance your strategies with accurate and targeted B2B data.
Enhanced Marketing Databases
WE CAN ENHANCE DATABASES FOR A VARIETY OF AUDIENCES AND REQUIREMENTS. THESE INCLUDE:
- Prospect data building for new markets including international
- Market pre-qualification to hand leads to your internal sales team
- Lapsed customer resuscitation to identify new contacts
- Customer validation projects to verify decision-makers and profile needs
- Reseller profiling for marketing investment and marketing
- Market Insight for production of research and content
- Phone list cleaning for telemarketing activity
DATA CLEANING FOR BETTER RESULTS
Whatever the requirement, in the UK or elsewhere, we specialize in identifying and supplying rich B2B data for your lead generation activities.
Data cleaning or data cleansing is the process of detecting and correcting inaccurate records from a database, including the enhancement of B2B data. It could be that your database records are incomplete, meaning you cannot adopt a multi-channel approach to your marketing. It makes sense to target prospects and communicate with customers by phone, email, LinkedIn, and even by post if appropriate. You can’t do that effectively if your marketing database, especially B2B data, is incomplete.
Inaccurate data will destroy the effectiveness of your campaigns. It makes sense therefore to remove goneaways and dead data and update incorrect information you hold on your system with fresh rich data that will perform better.