Services

Prospects and lists Building

DATA SERVICES – ACCURATE DATA FOR YOUR B2B MARKETING FOR YOUR MARKETING NEEDS

Data isn’t the most exciting aspect of business development for most marketers. It isn’t as enticing as designing a new website or brochure or planning campaigns. But data, especially high-quality B2B data, is the lifeblood of most lead generation and marketing activity. Without up-to-date data, most campaigns will fail to deliver. That’s where data services, particularly tailored for B2B, can add significant value to your lead generation efforts.
GSA offers a range of Data Services, data enrichment, data building and data cleaning, to ensure that your marketing lists are accurate and up to date.

Whether it’s a bespoke data research project to build a fresh marketing list, data validation for out-of-date records sitting within your CRM system, or a data cleaning exercise, we can help.

We also work with external data broker experts to build the most reliable lists at the best cost.

A Range of Data Services to Suit your Needs

These include:

DATA SERVICES TO BOOST MARKETING ROI

It’s impossible to achieve a return on your marketing investment if you’re targeting the wrong people. GSA can improve the quality of your prospect and customer data with crucial information for better targeting. This means that we:

Without intelligent B2B data, you can’t run intelligent B2B marketing campaigns. Whether you need to build a fresh prospect list from scratch, validate a customer database, or build market, reseller, or customer insight for better decision-making through profiling a database of targets, we can help enhance your strategies with accurate and targeted B2B data.

Enhanced Marketing Databases

WE CAN ENHANCE DATABASES FOR A VARIETY OF AUDIENCES AND REQUIREMENTS. THESE INCLUDE:

DATA CLEANING FOR BETTER RESULTS

Whatever the requirement, in the UK or elsewhere, we specialize in identifying and supplying rich B2B data for your lead generation activities.

 

Data cleaning or data cleansing is the process of detecting and correcting inaccurate records from a database, including the enhancement of B2B data. It could be that your database records are incomplete, meaning you cannot adopt a multi-channel approach to your marketing. It makes sense to target prospects and communicate with customers by phone, email, LinkedIn, and even by post if appropriate. You can’t do that effectively if your marketing database, especially B2B data, is incomplete.

 

Inaccurate data will destroy the effectiveness of your campaigns. It makes sense therefore to remove goneaways and dead data and update incorrect information you hold on your system with fresh rich data that will perform better.